Before you start gathering quotes from printers, you should determine what type of printing you need: digital or offset.
As the logo above implies, this blog primarily focuses on digital printing. But I want to cover offset as well, just so you’re familiar with the term.

Digital

this is the type of printing that most people are familiar with, because it’s typically what we use in our home and office environment.
Here the file to be printed is sent to the printer in electronic format. Digital printing is best for short-run print jobs with a low quantity.
It also allows you to employ variable-data technology, which means you can swap out a certain design element (such as a personalized headline) on each printed piece.

Offset

this type of printing is typically used with high-volume print jobs, because it’s cheaper than digital printing when you get into larger runs. Here, the image to be printed is put onto a printing plate, and then transferred from the plate onto the paper or card stock.
Generally speaking, you can expect better print quality and more consistent colours with offset printing as well.

So now, the question becomes: “which option is best for my brochure printing needs?”

Well; as you might have gathered from the two descriptions above, this come down to two things: quality and quantity considerations.
If you have a really large print run, as in thousand of pieces, then you’ll probably save money by using offset printing for your brochures.
If you have a shorter run or if you need variable data-technology, then digital printing might be your best option.