It seems like consumers who are heavy users of social media still prefer to have tangible proof of their online activity. In Germany Deutsche Post has developed « Social Memories », a tool for printing Facebook content in book form. Also, Prinstagram prints pictures posted on Instagram, a popular photo-sharing tool for Smartphones.
As Facebook has recently bought Instagram, more of these Web-to-print applications can be expected. Another proof of the need for tangible social media is the instaprint, a Small printer that prints pictures made via Instagram in Polaroide style.

A very different example of print product being part of the social life of « cool » consumer is « Rolling Words » the new songbook of rapper Snoop Dogg. This book has a cover made of hemp, pages made of rolling paper and match stricker spine.