Keeping your message consistent with multichannel marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers. A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on.
The benefit of a multi-channel marketing approach is that different channels attract different demographic groups, and by using multiple channels, a company can maximize its reach. The best approach is to combine both traditional media with technology based media.
One of the biggest challenges of multi-channel marketing, as reported by Econsultancy.com, is providing a consistent message across all channels. This is why a successful multi-channel marketing campaign has to be backed by an integrated marketing solution.
What are the best methods to keep your message consistent?
Here’s a few tips:
- Keep strong communication lines between all of your employees and vendors that are developing each marketing channel to ensure that all parties are on the same page.
- Use a common design scheme (colors, graphics, font, tag lines) across all media to keep the message familiar through multiple touches
- Meet regularly during the design and implementation periods to coordinate the content and distribution of your campaign elements.
- Use an experienced agency that can help you design a multi-channel marketing campaign from the top down to ensure a consistent message across all media and expert execution of each stage.
- What challenges are you facing when it comes to multi-channel or integrated marketing?
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