Keeping your message consistent with multichannel marketing

Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and so on.

The benefit of a multi-channel marketing approach is that different channels attract different demographic groups, and by using multiple channels, a company can maximize its reach.  The best approach is to combine both traditional media with technology based media.

One of the biggest challenges of multi-channel marketing, as reported by Econsultancy.com, is providing a consistent message across all channels.  This is why a successful multi-channel marketing campaign has to be backed by an integrated marketing solution.

What are the best methods to keep your message consistent?

Here’s a few tips:

  • Keep strong communication lines between all of your employees and vendors that are developing each marketing channel to ensure that all parties are on the same page.
  • Use a common design scheme (colors, graphics, font, tag lines) across all media to keep the message familiar through multiple touches
  • Meet regularly during the design and implementation periods to coordinate the content and distribution of your campaign elements.
  • Use an experienced agency that can help you design a multi-channel marketing campaign from the top down to ensure a consistent message across all media and expert execution of each stage.
  • What challenges are you facing when it comes to multi-channel or integrated marketing?