Direct Marketing

Pearls of the DMA 2012

Pearls of the DMA 2012

@DMA 2012 : Early trends for 2013 : The Kinship Economy & The New Priority of Process over Product


The consumer marketplace is in flux as never before. Not just the struggling economy and its overhang of volatility, but the demographic hand-off from Boomers to Millennials and the technology shift to mobile and social. All of these things are coming together in ways that are fundamentally altering consumer priorities. There is no less interest in all things product, but there is even more interest in the process of getting what marketers has to sell. The future is an economy of social relationships not brand relationships – it means facilitating personal engagement not managing brand interactions. Trends and growth expert J. Walker Smith has explored the key pillars of this emerging marketplace and provided examples of ways that marketers can find success with new business models to guide advertising, customer service, life cycle marketing and new products.

See presentation on : & Another interesing links :

@ DMA2012 : Don Peppers : autor of the new book « extreme trust, honesty as a competitive advantage »

Don Peppers, founding partner of Peppers & Rogers Group and co-author of the new book Extreme Trust: Honesty as a Competitive Advantage, made a case that the new realities of the e-social world give marketeers a one-time opportunity to transform their compagnies entirely, by focusing on more engaged employees, more balanced financial metrics, and a stronger, more unifying corporate culture.
More details : : &

Sources DMA Stratégie Pascal De Greef


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