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PYCTY makes Inbound Marketing available to Belgian businesses

PYCTY makes Inbound Marketing available to Belgian businesses

Actigroup and Page-Web, specialists in Direct Marketing and Web Marketing, have decided to pool their expertise and to create a company specialised in Inbound Marketing. This is a type of marketing enabling companies to attract prospects in an unsolicited way and turn them into clients. The American company HubSpot, who invented the Inbound Marketing concept, has chosen Pycty as their partner for the Belgian market.  

PYCTY and Inbound Marketing

The new company Pycty, whose slogan “Pull Your Customers Toward You” perfectly sums up the philosophy, is developing this non-intrusive marketing based on social recommendation and on companies turning up in search engine results.

Inbound Marketing is defined around 5 axes, namely Content Marketing, Social Networks, Search Engine Optimisation, Landing Pages optimisation, and Lead Nurturing.

By opting for Inbound Marketing, Pycty profiles itself as the ideal partner for businesses wishing to establish long-term visibility on the web while at the same time ensuring excellent ROI, measurable at last thanks to the HubSpot tools.

The associates

Active on the web since the start of their career and associates through Page-Web, Mathieu Gillet and Nicolas Van Rymenant are both digital natives passionate about discovering creative solutions which they then implement for their clients. Both will be in charge of Pycty’s day-to-day management.

Actigroup, represented by associate partners Michel Bruyr and Charlie Malcause, has integrated Pycty as part of a cross-media strategy in order to communicate with each target in a credible and flexible way. Via Pycty, Actigroup is looking forward to making available all the advantages offered by Inbound Marketing to its clients who are already active in Direct Marketing.

Partnership with HubSpot

HubSpot, supported by Google and Salesforce, is the first platform to integrate all the tools necessary to manage an Inbound Marketing campaign. Thanks to this partnership, HubSpot will accompany Pycty through the successes of its clients’ campaigns.

Why choose Pycty

The result of a strategic partnership and a pioneering vision, Pycty is seen as the best alternative for businesses on the Belgian market that are looking for long-term visibility and reputation.

10/07/2012
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