Newsletter June 2011

GENERAL AGENCY BRIEFING FORMAT

1. Advertiser and product (or service) to advertise

Give key data about the company, the product category and the product, as well as the key competitors to the product, including wholesale and consumer pricing and possibly relevant data about the distribution.

2. Product specifics

Describe the main advantages (factual and/or emotional) of the product in comparison with competition.

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DIGITAL VS. OFFSET

Before you start gathering quotes from printers, you should determine what type of printing you need -- digital or offset. As the logo above implies, this blog primarily focuses on digital printing. But I want to cover offset as well, just so you're familiar with the term.

Digital
This is the type of printing that most people are familiar with...

Offset
This type of printing is typically used with high-volume print jobs...

DOOR-TO-DOOR

Door-to-Door campaigns deliver impressive response rates and a good return on investment.
Retailers in particular use it to communicate weekly offers, while service industries use it to create brand awareness and foster loyalty amongst new customers.

Clearly, Door-to-Door is a fine demonstration of Add print, Add power.

The reason? A ready made distribution channel delivering highly targeted material to consumer in their own homes, which has meant that the industry is now worth over £277million per year. So here are the seven key reasons for using door-to-door.

SMALL BUSINESS INTERNET MARKETING TIPS

I often refer to the Internet as the « Great Equalizer » in terms of business competition. With the right Internet marketing strategies, your small business can compete with (and often surpass) your larger competitors.

Online, it really doesn’t matter how big your marketing department is, or what your annual budget is. All that matters is how well you manage and promote your website. So if you di this better then your competition, you can take the lion’s share of the web-driven business in your industry or niche. Here are some small business Internet marketing tips to help you do just that.

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